The Business Bob: The Power Haircut of Summer 2024

by lily

2024 is undeniably the year of the bob. From the French bob to the Scandi bob, and from the 90s bob to the macro bob, the versatility of this classic cut is evident. However, a new iteration has emerged, capturing the essence of power and sophistication—the business bob.

What is the Business Bob?

The business bob is the epitome of polished, glossy elegance, reminiscent of the dynamism of an 80s power suit. “While the boyfriend bob offers an edgier look and the French bob exudes a relaxed vibe, the business bob has a serious and corporate edge, perfect for those who want to be taken seriously and make a statement,” says hairstylist and trend expert Tom Smith.

This bob is slightly longer in length, akin to a lob rather than a micro bob. The hallmark of the business bob is its crisp, blunt cut worn in a subtly voluminous, smooth style. The result is a powerful, polished look with intentional shine and bounce.

Business Bob Inspiration

Celebrities are already embracing this sleek, sophisticated style:

Diana Silvers: Serving major bob inspiration with a chic, slightly longer cut that exudes an expensive look.

Penelope Cruz: Sleek, glossy, and timeless, Cruz epitomizes elegance with her business bob.

Jourdan Dunn: With a mirror-like shine and perfect polish, Dunn’s business bob is the definition of a power cut.

Lily James: For those with naturally flat hair, a side parting like James’s can boost volume by adding lift at the roots.

How to Style the Business Bob

Achieving the business bob at home requires attention to detail, especially during the blow-dry process. Here are some tips to get that sleek, high-gloss look:

Blow-Drying Tools: Use a tool like the Dyson AirWrap with the round brush attachment for an easy, voluminous blow-dry. Alternatively, a large-barrelled round ceramic brush with a hairdryer can also achieve the desired effect.

Finishing Touches: The finish is crucial for the business bob. High gloss and polish are key. Avoid heavy hairspray, texture sprays, or styling powders. Instead, use a few drops of a serum like Olaplex No7 to keep the hair swishy and full of life.

Extending the Style: A lightweight dry shampoo can help maintain the look and extend its lifespan between washes.

Conclusion

As the power haircut of summer 2024, the business bob combines sophistication, style, and a polished finish, making it a head-turner for any occasion. Whether you’re looking for a chic office look or an elegant evening style, the business bob is a versatile option that’s set to be everywhere this season.

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