As 2025 unfolds, hairstylists and content creators are forecasting a wave of unconventional hair trends that stray from the classic bobs and bangs. Influenced by high fashion and shifting beauty standards, these styles—ranging from ‘helmet hair’ to natural frizz—have sparked debate, with some speculating they reflect an impending economic downturn.
A Shift Toward Low-Maintenance Styles
Creative director Elysia Berman recently shared a viral TikTok video highlighting emerging trends spotted at Paris Fashion Week. Among them, she identified the resurgence of ’80s-inspired helmet hair, an embrace of frizzy textures, and the return of the once-disparaged side part—previously shunned by Gen Z in favor of the middle part.
Some social media users theorized that these trends could indicate a looming recession, as they often require minimal styling and reduce the need for costly hair treatments and products.
To gain expert insight, FEMAIL consulted celebrity hairstylist Marcos Diaz, whose extensive client roster includes Hailey Bieber, Katy Perry, and Sienna Miller. Diaz confirmed that structured, sculpted hairstyles are making a comeback as an evolution of the sleek, minimalist ‘clean-girl’ aesthetic.
Helmet Hair: A Refined Take on a Retro Trend
Berman noted that the popular slicked-back bun has been evolving for some time, culminating in what she describes as a more ‘fashionable, elegant, and refined’ version inspired by the 1980s. This was evident on the Saint Laurent runway, where Bella Hadid showcased a modern take on the helmet hair slick-back style.
Diaz echoed this sentiment, stating that the polished aesthetic is here to stay. ‘We’re seeing a shift towards structured shine and sophisticated styling,’ he explained. ‘This look allows for creative play with shape and texture while maintaining an elevated appearance.’
Frizz as a Statement of Rebellion
Another prominent trend Berman identified is the rising embrace of frizz. She attributed this to a broader cultural movement, noting, ‘With conservatism on the rise globally, wearing your natural texture is going to be seen as a rebellious act—an intentional rejection of rigid beauty standards.’
Diaz concurred, stating that hair trends are veering toward a more relaxed, undone aesthetic. ‘We’re seeing a departure from ultra-polished styles in favor of effortless, air-dried waves,’ he said. ‘Frizz is an integral part of this natural, carefree movement.’
The End of High-Maintenance Blowouts?
The bedhead look—characterized by tousled, unstructured waves—was another dominant trend on the runway this season. This style starkly contrasts the perfectly coiffed blowouts that gained popularity with the advent of expensive styling tools like the Dyson Airwrap, which became a social media sensation after its release in 2018.
Many fashion-forward consumers are now shifting away from high-maintenance hair routines, embracing a more relaxed, organic look instead. This sentiment was reflected in social media reactions to Berman’s video, with one commenter humorously noting, ‘Frizz?! Now’s my time.’
Side Parts and Bold Cuts Make a Comeback
In another nod to shifting beauty ideals, the side part is reclaiming its place in the styling landscape. While Gen Z previously championed the middle part as the only acceptable choice, many Gen X and millennial women have steadfastly maintained their side parts, now finding themselves back on-trend.
Additionally, Diaz predicts an uptick in edgy, experimental cuts, including micro bangs and the striking jellyfish cut—a dramatic style featuring chin-length face-framing layers paired with long, flowing lengths. Celebrities like Miley Cyrus and Lady Gaga have already embraced the look on the red carpet, further cementing its appeal.
When it comes to color, the industry is shifting toward rich, dimensional hues like ‘teddy brunette’ and ‘honey bronze,’ which are easier to maintain at home compared to ultra-ashy tones.
A New Era in Hair Fashion
As beauty trends continue to evolve, the industry appears to be moving away from rigid, high-maintenance styles in favor of more natural, expressive looks. Whether these shifts are a direct response to economic uncertainty or simply a reflection of changing tastes, one thing is clear—2025 is shaping up to be a year of bold, unconventional hair choices.
