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Hailee Steinfeld Partners with Nexxus to Bring Big, Bouncy Hair Back

by lily

Hailee Steinfeld is always on the move. Between singing, acting—she stars in the upcoming film Sinners—and planning her wedding to NFL star Josh Allen, she also finds time to manage her weekly newsletter, Beau Society.

Now, she’s adding another role to her resume: the face of Nexxus’s new Hy-Volume collection.

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In the brand’s latest campaign, Steinfeld and her signature voluminous locks encourage fans to “Get Hy” with Nexxus’s innovative volumizing products.

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The Hy-Volume line features air-lift and hyaluronic tubing technologies, inspired by mascara formulas, to provide up to two inches of weightless lift that lasts up to 48 hours.

For Steinfeld, the collection is the perfect match for her go-to hairstyle. “I love a ’90s supermodel blowout,” she tells Harper’s Bazaar, emphasizing her preference for styles that add significant height and bounce.

She also shares a relatable struggle—waking up with flat, messy hair after air-drying it overnight. “When I wake up, it’s funky and flat and not cute,” she admits. “So there are plenty of times when I need some volume.”

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