Sabrina Carpenter is making waves in the beauty world. Fresh off the success of her chart-topping album Short n’ Sweet and the launch of her latest fragrance, Cherry Baby, the pop star has landed a new role as the face of Redken, a leading prestige hair care brand.
This marks Carpenter’s first hair care partnership, a fitting choice given the viral popularity of her signature curtain bangs and voluminous blowouts. While best known for her music, Carpenter is no stranger to the beauty industry. She was recently named a global partner for Prada Beauty and has her own line of candy-inspired fragrances with Scent Beauty. Her collaboration with Redken, known for its focus on hair health and styling, feels like a natural fit.
Ahead of the official Redken announcement, Carpenter shared insights into her hair care routine and favorite products.
Finding Her Signature Style”Is this my signature hairstyle and color?” Carpenter mused. “It’s definitely what I’m loving right now. I feel most like myself with this blonde shade and my bouncy bangs, but who knows? I might change it up someday.”
Her Go-To Hair RoutineWith a packed schedule, Carpenter rarely styles her own hair these days. “I’m constantly moving between sets, so I don’t get many chances to do my own styling. To protect my hair from heat damage, I swear by Redken’s Acidic Bonding Concentrate Leave-In Treatment. It conditions, repairs, and provides heat protection all in one.”
Advice for Those Wanting Her LookCarpenter’s haircut and curtain bangs have become one of the most requested styles at salons. Her advice? “Have fun—it’s just hair! But definitely see a professional. If you’re in the mood for a change, go for it. I trust my stylists, Laurie Heaps and Scott King, completely.”
The Secret to VolumeFor Carpenter, keeping her hair full and healthy comes down to a solid routine. “Between hair coloring and constant heat styling, my hair goes through a lot. Redken has always helped me maintain its health, which is the key to achieving fluffy, voluminous hair.”
With this exciting new partnership, Carpenter continues to expand her influence beyond music, cementing herself as a true beauty icon.
