Beyoncé has unveiled yet another stunning hair transformation, and it could be her most glamorous yet. The 43-year-old superstar, who is preparing for the highly anticipated Cowboy Carter World Tour, was seen in a rare social media video, celebrating an exciting milestone while showing off her striking new look.
In the video, Beyoncé appeared alongside her mother, Tina Knowles, and looked absolutely sensational with her platinum blonde hair cascading in soft waves over her shoulders. The singer complemented her bold new hairstyle with a plunging black gown, featuring a low-cut yet elegant bodice, while the sleeves and skirt of the dress were adorned with sparkling jewels.
The clip marks the official launch of Beyoncé’s haircare line, Cécred, which is now available in Ulta Beauty stores across the United States. The announcement of the launch came in February, when Beyoncé shared a promotional video showcasing her hair in slightly darker tones, with honey-hued “bronde” and golden strands. However, it appears she has returned to her signature platinum blonde look, a style she first debuted in December 2023 around the release of her Renaissance movie.
Beyoncé rocked this killer blonde look again at the 2024 Super Bowl, which also marked the surprise release of her songs “Texas Hold ‘Em” and “16 Carriages”—the beginning of her Cowboy Carter era. With the tour just days away from kicking off, it’s clear that she’s keeping her platinum blonde hair as part of the aesthetic for this new chapter.
This platinum blonde look also aligns with her Cowboy Carter promotional material and album cover, making it no surprise that she’s sticking with this signature hue for the duration of the tour. While Beyoncé is known for keeping the details of her performances under wraps, her mother Tina Knowles recently spoke to Entertainment Tonight at the Billboard Women in Music Awards, where she won “Mom of the Year.” Tina teased that the upcoming tour would be “the most exciting night of your life” for those lucky enough to attend.
In addition to celebrating her haircare line’s store launch, Beyoncé and her husband, Jay-Z, recently marked a special milestone in their personal lives. The couple celebrated their 17th wedding anniversary on April 4. They tied the knot in an intimate ceremony in New York City in 2008, with only immediate family and close friends in attendance, including Coldplay’s Chris Martin and his then-wife Gwyneth Paltrow.
The couple, who became parents in January 2012 with the birth of their daughter Blue Ivy Carter, later welcomed twins Rumi and Sir in 2017.
