The resurgence of braids in the beauty world is more than a fleeting trend—it’s a cultural renaissance. Over the past few years, braids have evolved from a staple of Black hair culture to a mainstream phenomenon embraced globally. This shift is driven by a combination of social media influence, innovative techniques, and a growing appreciation for diverse beauty standards.
A Decade of Transformation
Fedora Abu, a dedicated braids enthusiast for over a decade, reflects on the significant changes she’s seen. The evolution has been particularly pronounced in the last two years, driven by the rise of Black-owned hair brands and influential content creators. These elements have played a crucial role in popularizing braids and introducing new styles and techniques.
Jesse Giwa of Southwest Six salon notes that the braids’ popularity is part of a broader shift away from weaves and relaxers towards more natural hair textures. The advent of knotless braids and Beyoncé’s iconic “Lemonade braids” were pivotal moments that made braids more accessible and appealing to a broader audience.
Global Influence and Innovation
The influence of Nigerian culture has been central to the braids’ revival. Lagos has become a hub of innovation in braid styles, with artists like Tems and Ayra Starr showcasing modern takes on traditional looks. The annual “Detty December” celebration, where young Nigerians and diasporans return to their roots, further fuels the trend.
Content creators like Tobi Ojora, who has gained fame for her Fulani French curl braids, have played a significant role in popularizing new styles on platforms like TikTok. Her viral posts have established her as a trendsetter in the braids community, showcasing how social media can elevate traditional hairstyles to new heights.
Cultural Appreciation and Modern Techniques
The surge in braids’ popularity is also linked to a broader cultural appreciation. In the U.S., talented braiders like Nigerian-American Omobolanle Ajao and Inglewood-based Je’Ne Sais Quoi Hearn are gaining recognition for their innovative techniques. Ajao’s “bora bora braids” and Hearn’s “slip-out method” highlight the evolving techniques and the increasing demand for high-quality braiding styles.
Evalyn Denis, known for her work with celebrities like Solange and Blue Ivy, attributes the trend to both the functionality and aesthetic appeal of braids. They not only help maintain healthy Afro hair but also serve as a form of self-expression and cultural celebration. Boho and feed-in braids are currently popular, reflecting a desire for versatility and natural-looking styles.
Innovation in Hair Extensions
The development of high-quality, ethical hair extensions is another factor contributing to the braids’ boom. Brands like Ruka are leading the way with their Braid-it synths line, which offers a more sustainable and realistic alternative to traditional synthetic fibers. This innovation addresses concerns about the environmental impact of plastic-based hair products and caters to the demand for premium braiding materials.
A Celebration of Heritage and Beauty
The current boom in braids represents more than just a style trend—it signifies a renewed respect for traditional Black hairstyles. It challenges stereotypes that these hairstyles are less glamorous and promotes a more inclusive definition of beauty. For many, seeing braids in professional settings and popular media helps break down barriers and validates their cultural significance.
In conclusion, the resurgence of braids reflects a broader cultural shift towards embracing and celebrating diverse beauty standards. The evolution of braiding techniques, combined with social media influence and a renewed appreciation for traditional styles, has solidified braids’ place in the contemporary beauty landscape.