As we dive into 2024, the beauty landscape is already buzzing with fresh trends, thanks to a vibrant mix of celebrity influence, Fashion Week showcases, and social media buzz. This February, the hair trends are looking bigger than ever, with styles ranging from voluminous waterfall bangs to bold mob wife-inspired looks. But the hairstyle that’s poised to steal the spotlight for Spring/Summer 2024 comes straight from Taylor Swift’s recent appearance at the 66th Annual Grammy Awards.
Swift’s red carpet look has been described by fans as a subtle nod to her upcoming album, but beyond the album teasers, her hairstyle is setting the stage for a major trend. Taylor sported a classic, side-swept look, with her blonde tresses elegantly draped over one shoulder—a style that Tom Smith, a leading hair trend forecaster and creative director at beauty brand evo, predicts will be everywhere in the coming months.
At the Grammys, Swift’s hairstyle featured a deep side part that seamlessly transitioned towards the center as it reached the back of her head. This asymmetrical approach is in line with recent trends emphasizing balance and subtle variations in hair partings, signaling a revival of the classic side part.
Tom Smith highlights the appeal of this hairstyle: “The relaxed elegance of hair swept over one shoulder exudes femininity while maintaining an effortless and soft appearance.” He notes that this look is particularly accessible for those with hair longer than shoulder length, making it a simple yet sophisticated choice that doesn’t necessitate a salon visit.
To achieve this chic, side-swept style at home, Smith recommends using texturizing sprays and dry shampoos. “For those with exceptionally soft or silky hair that struggles to stay in place, prepping with products like the Sam McKnight Cool Girl Texture Mist, evo Haze Styling Powder, or Olaplex 4D Dry Shampoo can make all the difference,” advises Smith.
So, keep an eye out for this style as it starts making waves across your social media feeds. Taylor Swift’s Grammy look is set to become a defining hairstyle of the upcoming season, and it’s definitely a trend to watch.