As 2024 unfolds, the beauty scene is already abuzz with emerging trends, thanks to a blend of celebrity influence, pop culture, Fashion Week showcases, and social media. Among the anticipated trends for spring and summer, Taylor Swift’s recent hairstyle at the 66th Annual Grammy Awards is forecasted to make a significant impact, according to trend forecaster Tom Smith.
On February 4, 2024, Taylor Swift made a striking appearance at the Grammys with a hairstyle that has captured widespread attention. Her look, which has been playfully dubbed an “easter egg” for her upcoming album by fans, features her signature blonde locks elegantly swept to one side.
Tom Smith, creative director at beauty brand evo and Olaplex artist, believes Swift’s hairstyle will dominate the beauty landscape for the upcoming seasons. Smith’s insights into hair trends highlight a resurgence of asymmetrical styles, particularly side partings, which align with the revival of classic and feminine hair aesthetics.
“The side-swept look Taylor showcased is a blend of relaxed elegance and effortless charm,” Smith explains. “This style is remarkably feminine, giving off an undone yet soft appearance that resonates with the current trend towards asymmetry.”
Smith emphasizes that this hairstyle is not only chic but also accessible. For those with hair longer than shoulder length, achieving this look can be straightforward and does not necessarily require a trip to the salon. Instead, styling can be effectively done at home with the right products. Smith recommends using texturizing sprays and dry shampoos to enhance and maintain the style.
“For those whose hair tends to fall flat, prepping it with products like Sam McKnight Cool Girl Texture Mist, evo Haze Styling Powder, or Olaplex 4D Dry Shampoo can provide the necessary hold and texture,” Smith advises.
As the side-swept hairstyle gains traction, it is expected to become a prominent feature in fashion and beauty feeds. Keep an eye out for this elegant, easy-to-achieve look as it makes its mark in the style arena for spring and summer 2024.