Jenna Ortega turned heads at the 2025 SXSW Conference and Festivals, unveiling a striking new red hair tint while embracing the “office siren” aesthetic with a vampy twist. The actress attended the world premiere of Death of a Unicorn at the Paramount Theatre in Austin, Texas, making a bold fashion statement with a monochromatic ensemble that exuded both sophistication and allure.
Ortega, known for her role as Wednesday Addams in Netflix’s Wednesday, opted for a tailored suit set featuring a plaid blazer and matching trousers in a mix of black, brown, blue, and white. She layered the look with a deep wine-red button-up shirt and a coordinating tie, enhancing the sultry yet structured theme. Completing the ensemble, she paired black pumps with silver hoop and drop earrings, adding a refined edge to her polished appearance. The finishing touch? A pair of sleek oval sunglasses with red-tinted frames, perfectly matching her attire.
Beyond her fashion choices, Ortega extended the vampy aesthetic to her beauty look. Her complexion featured a soft, cloud-like base, providing a flawless canvas for the rich red tones accentuating her cheeks and eyes. A touch of glitter illuminated her eyeshadow, while her signature smokey, reverse-winged eyeliner and fanned-out lashes intensified the drama.
Her hair, a key highlight of the evening, appeared subtly infused with cherry-red hues—an understated yet impactful change. Styled in a sleek, side-parted low updo, her bangs cascaded in soft waves, complementing the gothic-glam aesthetic. Whether this bold hair transformation is a permanent shift remains to be seen, but it undeniably elevated her SXSW red carpet moment.
The “office siren” trend, which gained traction on TikTok last year, reflects a blend of corporate chic and seductive allure. With the resurgence of ‘90s fashion and cinematic influences such as The Devil Wears Prada, the style has captivated fashion enthusiasts and celebrities alike, including Hailey Bieber and Bella Hadid. Meanwhile, vampy makeup tones, reminiscent of early 2010s beauty trends, are making a comeback, as seen in ColourPop’s recent Twilight and New Moon collections, which highlight deep reds and purples.
Ortega’s SXSW appearance not only showcased her impeccable style evolution but also cemented her status as a fashion trendsetter. Whether embracing gothic elegance or corporate edge, she continues to redefine modern red carpet glamour with effortless confidence.
